Increased Fan Engagement a Driving Force in the Global Growth of Motorsports Industry
The motorsports industry has been tracked by market researchers as the fastest growing sports in the world. Revenues from various segments such as those gained from ticketing, hosting fees, sponsorships, advertising, broadcasting and merchandising have driven growth that is expected to reach $6.87 billion by the year 2023. According to the 2017 Nielson Sports survey,…